Most real estate agents know that your clients are important to the success of your business. Because of this, marketing is really important. You need to constantly find new clients in order to keep your business going. Though most spend a lot of time marketing themselves, the best way to get new clients is by referrals.
Even though you think most people will refer you, the truth is that most people don’t. Here are some more tips to help you get more client referrals.
Don’t forget to encourage clients who were referred to make referrals themselves. Just because someone was referred to you doesn’t mean that they are going to refer you to someone else. Because of this, you can’t forget to mention it to them.
Make sure that you treat referred clients just as well (if not better) than your other clients. More referrals mean more business for you!
Also, don’t forget to encourage those who have referred before to continue to refer new clients. Many people refer someone once and then don’t do it again. However, you want your clients to refer you over and over again. Because of this, you should remind them to continue to refer you to their friends and family.
Make your referral program as automated as possible. The main reasons that referral programs don’t work is because they are not easy. Things often get complicated and no one follows through.
Because of this, you should make your program as automated as possible. You should find a platform that helps you to manage your program. At the very least, you need to keep a list of those who were referred to you.
Make sure that you ask those whose opinion means a lot to many people. Influential people can get you a lot of business (and quickly) just by talking about you and your business. You should also talk to those who were referred, as well as those who referred them. They need to hear about it so that they remember to refer you and your business!
Contact us to help you get your real estate business started off on the right foot!