Real Estate Marketing: Tips for Marketing on Facebook


Most real estate professionals work hard to build their business. They want their clients to have a good experience so that they refer them to others. They may also do some direct mailings and place advertisements in the newspaper (or even the radio).

However, our world is becoming more and more online. For this reason, you need to have your business on social media. If you don’t have time for several sites (or just want to start with one), you need to be on Facebook. It is one of the most popular social media sites.

Not sure where to get started? Here are some tips for marketing on Facebook.

Have a business page. You can’t bombard all of your friends with your real estate information, so it is much better to have a business page devoted to your real estate. When someone does like your business page, you know that they may be interested in your services at some point.

Remember the 20/80 rule. However, just because you have a page for your business doesn’t mean that you can bombard those people with your business.

In fact, experts recommend that you should only post about your business twenty percent of the time. The rest of the time you should be giving them helpful information that they may need, such as moving tips, tips to sell a home, tips to find the right home, and much more!

Don’t be afraid to get some help. Getting started with social media marketing on any site isn’t always as simple as you may think. For this reason, you may want to hire someone to help you get your page started, figure out what to post and when, and get you started on the right track. You may decide to keep him or her, though you can always take over once you have a better idea of what you are doing.

Marketing on Facebook is almost a necessity. You need a business page, so you don’t overwhelm your friends on Facebook. You also have to be careful because you can’t overwhelm people who like your page. Make sure that you mostly post other items, instead of only posting about your business.

Contact us to get your real estate career started on the right path.